Media Release Archives - August 2008

UBC study of Olympic athletes shows that pride and shame are universal expressions

Aug. 11, 2008 | Filed under: Media Release | Tags: , ,

The victory stance of a gold medalist and the slumped shoulders of a non-finalist are innate and biological rather than learned responses to success and failure, according to a UBC study using cross-cultural data gathered at the 2004 Olympic and Paralympic Games.

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