Students, staff and experts from the University of British Columbia are ready to comment on the 2010 Commonwealth Games that kick off in Delhi, India, on Sunday, Oct. 3
Posts Tagged ‘2010’
Athletes cash in on Games
Will Vancouver 2010 athletes strike gold with hefty endorsement contracts? There’s a good chance they will, says UBC business professor Paul Cubbon, an expert on branding, brand reputations and marketing.
The cultural legacy of the 2010 Winter Olympics
Sport wasn’t the only winning act of the 2010 Winter Olympics. Music, art, performances and programs riveted hundreds of thousands of onlookers who gathered in official venues and on city streets to enjoy Olympic-inspired culture.
New UBC centre will use 2010 experience to help maximize sustainable benefits from sport
The University of British Columbia has launched a centre that will help future host regions learn from Canada’s experience hosting the 2010 Olympic and Paralympic Winter Games.
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