Posts Tagged ‘Darren Dahl’

When perks don’t work: Unearned upgrades embarrassing for consumers

May. 27, 2013 | Filed under: Beats, Business, Law and Society, Media Release, News Feed, Science, Health and Technology | Tags: , , , , , , , ,

New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire for retailers if the perk is given randomly in front of others.

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Inviting customer complaints can kill business: UBC research

Nov. 29, 2012 | Filed under: Media Release | Tags: , , , , , , , ,

Giving customers a chance to complain can be a bad idea if customers believe they’re to blame for a product’s failure, a new study from the Sauder School of Business at UBC shows.

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