UBC Brand

UBC ranks amongst the top universities worldwide, a status achieved largely in the past twenty years. What are the factors that have propelled this growth? What is UBC’s story?

UBC faculty, staff, students and alumni have worked to discuss, debate, focus group, survey and eventually, reach consensus that this place is unlike any other.

Their conclusions might be summarized like this:  UBC possesses an inspiring openness to ideas, perspectives and ways of exploration that make possible breakthrough thought and discovery. This big-sky thinking has allowed professors and students to carve their own path, try new approaches, and ask the tough questions. One need look no further than remarkable UBC discoveries in the life sciences, leading programs in the Arts, our innovation in technology transfer, and major new initiatives in teaching and learning. Behind each of these is a story about an institution open to trying something different. A story that could be put this way:

UBC is an inspiring place,
where open thought and open speech
can open doors
to thinking
that can change the world.

UBC is a place of mind.