UBC Brand Basic (Logos)

UBC Brand Signatures (all files in a .zip file) Download Instructions View & Download Individual Samples

I just need one of those place of mind thingies…

The goal of Brand Basic is to provide a one-stop place for UBC staff members who just need quick access to a simple Brand signature:

• the visual package containing the UBC logo,
• the tagline a place of mind, and
• the name (wordmark) of the university

Brand Basic is a simple subset of the larger Brand Guidelines for communications professionals that is being updated as a variety of templates for specific uses are created. If you require a larger size, please contact public.affairs@ubc.ca.
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Why a brand?

All memorable brands share one common characteristic: consistency. A brand becomes imprinted on the mind through a series of impressions made over time. If those impressions are aligned and consistent, the brand will build equity through recognition over time.

The overall purpose of the UBC Brand is to increase the profile and reputation of UBC as a Tier One international research-intensive university and to create a renewed sense of affinity, pride and connection to the university amongst the multiple audiences we engage locally, nationally and internationally.

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What’s the big idea?

The UBC Brand is a “big idea” about the university that was developed with the UBC community over a two-year period culminating in a tagline that reflects the emotional response that people have to UBC: a place of mind.

To find more about the ideas behind, encapsulating and represented by the tagline – just exactly what makes UBC a place of mind — visit the UBC Brand section of this website, or read Why UBC is a place of mind.

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What’s the program?

A strong branding program is designed to ensure that all UBC communications reflect the university with the consistency, effectiveness and visual integrity required to build brand equity.

At the core of the UBC Brand identity is the existing UBC logo, our name and the tagline a place of mind. We are packaging these elements into easily recognizable formats that are called Brand signatures.

The appropriate use of these elements enhances the university’s reputation, leverages quick recognition, reduces design costs and inefficiencies, and demonstrates both organizational purpose and accountability to diverse university stakeholders. Guidelines for use prevent other parties from trading improperly on the university’s reputation or infringing on its trademarked assets.

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UBC’s Brand signatures

Full Signature

The full signature is made up of five elements:

1.Logo

2. Wordmark

3. Tagline:

4. Colour

5. Typeface

Basic Signature

The UBC basic signature is the less formal version. It omits the formal wordmark and is used for mainly BC-based audiences already familiar with UBC. Even in the local context, however, it is often appropriate to use the full, formal version of the signature.

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Colour

The primary Brand colour is UBC Blue.

The colours blue and white convey maximum visual equity (recognition) for the university.

The secondary colour is UBC Grey

Positive Signature

UBC signatures in the positive form are available only in the colour combinations as provided: UBC Blue, UBC Grey, and Black.

Reverse Signature

All signatures can be reversed in white out of solid Black, UBC Blue or UBC Grey.

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Typeface

Whitney is the institutional typeface used in all UBC Brand signatures and applications. It is not necessary for all units to purchase the font for Brand signatures as the signatures included with Brand Basic incorporate vector artwork that does not require the font to be installed on the user’s computer.

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Let the Brand breathe

Attention to the space that surrounds the signature allows the UBC Brand to stand out among other elements, thus promoting recognition of the UBC Brand. White space surrounding the signature will visually protect it from infringement by other text and graphic elements in the layout.

As shown in the diagram, clear space should be equivalent to or greater than 50 per cent of the UBC logo width (shown as x).

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Oh-oh, here come the Brand Cops…

These signatures can be thought of as a form of currency. Any change made to a signature – capitalizing a place of mind, for example, changing the typeface or colour, or scaling and distorting – devalues our currency and is therefore not permitted in order to maintain brand integrity.

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OK, I get it. Now can I have one?

The artwork files you are most likely to require for a simple Brand signature needs are listed below.

Download Instructions

1. 1. Click on the links to download the files (files will download in “.zip” format)
   2. Save the file on your computer (and remember where you saved it!)
   3. Extract the file:
      On Windows: Right-click on the .zip folder, select “Extract”, follow the instructions
      On Mac: Double click on the .zip folder, files will open in the Archive Utility

Basic Signatures	Download
	ubc-black-basic
	ubc-blue-basicubc-blue–eps
	ubc-grey-basicubc-grey-eps
Full Signatures	Download
	ubc-black-full
	ubc-blue-fullubc-blue-full-eps
	ubc-grey-fullubc-grey-full-eps
Download All UBC Brand Signatures (Basic & Full)

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Hey, I’m a pro and I need way more choice

If your needs are more complex, the full range of Brand signature variations in PDF, EPS, PNG and GIF formats is available for download in a password-protected website – register for a user account here.

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Want more?

For further information about the UBC Brand, visit: www.publicaffairs.ubc.ca/ubcbrand

UBC Public Affairs
310-6251 Cecil Green Park Rd
Vancouver, BC Canada V6T 1Z1
Tel: 604.822.4636
Fax: 604.822.2684
Email: public.affairs@ubc.ca
Web: www.publicaffairs.ubc.ca

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