UBC Brand Policies & Updates

Ongoing Brand Policies & Updates

UBC Public Affairs will continue the consultation process in order to evolve the UBC Brand. This phased approach to design and implementation is expected to take from 18 to 24 months depending upon available budgets and resources. New institutional applications, brand content and UBC Brand Artwork will be provided online as they become available. Please check this page for updates.

In the absence of new standards for specific applications, such as vehicle  and campus signage, please refer to the UBC Visual Identity Policy as the default resource (see bottom of this page).

Brand Guidelines and Artwork

The UBC Brand Guidelines Preview and UBC Brand Artwork are now available online. Please visit UBC Brand Resources for more information.

For additional assistance with UBC Brand artwork and applications, contact:

UBC Public Affairs
Tel: 604 822 4636
E-mail: public.affairs@ubc.ca

UBC’s Visual Identity Policy

In May 2003, UBC’s Board of Governors approved a Visual Identity policy, which is currently being updated to reflect the 2009 UBC Brand. In the absence of new standards for specific applications, such as vehicle  and campus signage, please refer to the UBC Visual Identity Policy as the default resource.

The 2007 policy should only be used as a reference for:

• campus signage
• livery for university vehicles

An electronic version of UBC’s Visual Identity Policy is available on the Office of the University Counsel website.